Category ‘Ecommerce’

Karen Scharf asked: You managed to entice your email reader or web surfer to click your link or your ad. In today’s cluttered web marketing world, that’s quite an accomplishment. But don’t start celebrating yet. It’s what happens after the click that determines the success of your campaign.And unfortunately, according to a recent SilverPop study, [...]

Continue reading " How Does Your Landing Page Measure Up? "

Scott Riefler asked: If you have ever tried to make great landing pages to know that you need to test and retest your pages to make sure they convert. One of the best ways to make great landing pages is to look at what the internet marketers are doing online and follow them. Also women’s [...]

Continue reading " How to Make Great Landing Pages "

Jordan Levy asked: Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to [...]

Continue reading " Google Adwords Changes Algorithm for Quality Score On Landing Pages "